Legurmê

Legurmê Puro Sabor Naming, Brand Identity, Logo Design & Packaging Design, Website, Brochure São Paulo / Brazil


Legurmê is a gourmet antipasti brand. Its name is a mix of two words, “Legumes” Portuguese word for Vegetables and “Gourmet”, a cultural ideal associated with the culinary arts, word with the letter “t” mute and "Puro Sabor” that means 

This modern craft brand targets young consumers with busy routines that seek high quality and convenient products.

The logo is smiling and "loud" colors differ flavors from each other forming a harmonious set of labels.
 
 
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