Trust, Perfection and Glow
The main concept for the new brand identity is based on one of the the most precious stone,
the ruby, which presents studded throughout the piece.
Therefore, we decided that the symbol should, subjectively show perfection and trust,
allied with the attention to details and refinements of the typography.
Through the chosen colors, ruby and dark silver, and the concepts
proposed for the brand we obtain an equalised result.